A leading cloud-based enterprise event management platform has launched LeadCapture, a new product that ‘re-imagines’ the multi-step, manual and time consuming process of capturing, qualifying, and measuring new event attendees.
“As marketing costs become more heavily scrutinised, we believe LeadCapture will become a vital tool for event exhibitors who now must measure and prove a return on investment for their sponsorships,” said David Chalmers, European marketing director at Cvent.
“With LeadCapture joining our growing lineup of onsite solutions, we’re further able to provide a single technology platform that allows an event organiser to bring value to its key stakeholders across every stage of the event or conference lifecycle.”
LeadCapture is used via a mobile app, which is available on both iOS and Android as a standalone solution or as an extension of Cvent’s event management and online registration platform. To capture and download the contact information, exhibitors are able to use the solution on their own device, which includes a laser scanner. LeadCapture makes it easy to:
- Capture leads instantly when exhibitors interact with attendees onsite
- Allow exhibitors to rate each lead and enter qualification notes to prioritise follow-ups
- Provide real-time insight for planners to evaluate and leverage traffic flow
- Integrate with Cvent’s Event Management Platform for planners
LeadCapture augments Cvent’s integrated suite of onsite event solutions, including its CrowdCompass event mobile app, OnArrival for event check-in and badging, and SocialWall for leveraging social media onsite, to optimise the attendee experience and engagement across the entire event.