Event management company, Bar4Hire, which was founded in 2006 by Ollie Bennett, has rebranded as The Mix Event Collective. The rebrand follows investment from entrepreneur, George Heydon, after Ollie successfully delivered his daughter’s 18th birthday party.

With a portfolio of clients including Barbour, Fentimans, Govia Thameslink Railway, Winn Solicitors and Northumbria University, Bar4Hire has rebranded and expanded under the guidance of George to better reflect its range of services, position in the market and ambitious plans to become a leading, national events provider.

The Mix Event Collective, which has already been appointed by Northern Pride, the biggest LGBT Pride Festival in the North East of England, will redefine the art of the possible in events delivery, exceeding the needs and expectations of the most discerning clients, from personal intimate affairs to large corporate events, anywhere, anytime. In addition, and drawing on Bar4Hire’s great links and work with national drink brands including Fentimans, Molson Coors, Kopparberg and Redbull, The Mix Event Collective will provide experiential marketing campaigns to drive awareness and sales.

38-year-old Ollie said: “It’s flattering to have someone as experienced as George see the potential and passion in what we have been doing at Bar4Hire. I am really excited about the range and quality of events we already have booked in for 2019 and beyond. But it’s only the start of what is planned for the future.”

George said: “Ollie has an unrivalled passion to deliver events that not only exceed expectations but that defy the impossible. I was drawn to working with Ollie and the opportunity to back The Mix Event Collective after he organised my daughter’s 18th birthday party last summer, which was impeccably executed from start to finish and certainly exceeded my expectations. He’s now planning a Bond extravaganza with a Casino Royale theme for my son’s forthcoming 18th birthday party.

“I’m excited to be part of The Mix Event Collective and with Ollie at the helm, I’m sure we will achieve great things and more importantly, deliver exceptional experiences for our customers.”