The Festivus group, who operate numerous music events throughout the UK, have partnered up with Riot Squad to introduce vape into four of their key events this year.
This starts at Hainault forest on Saturday, 30th June and Sunday, 1st July 2018 for Garage Nation outdoor festival and MoonDance festival, with an attendance in the region of 25,000.
The change shows a huge shift in the ongoing acceptance of the vape industry since Public Health England recognised the need to offer vape related products as a replacement for cigarettes.
Ben Johnson CEO of Riot Labs, the Milton Keynes-based company that now distributes Riot Squad to 14 countries worldwide, said: ‘We thought these festivals were a great brand fit for Riot Squad; we will be selling our nine award-winning flavours, but have also introduced a pod system to assist all smokers at the festival to lay off the cigarettes. For £20 we will be selling fully charged tobacco flavoured pods at all 12 bars … as well as offering free samples in the VIP, from merchandise shops and from our branded Riot van on site. We're very passionate about this new relationship and the ongoing acceptance and new understanding of the vape industry.'
Festivus have stated: “The Festivus group are excited to have partnered with Riot squad as the synergies between the brands are a great match. Customers' behaviour is changing and it’s important that we adapt with the times and provide our audiences with variations outside of the normal mainstream options. We strive for customer satisfaction and value added to ensure our customers have a wonderful and memorable day. We like our brand partners to really add value and the extra lengths we are going to will ensure our events add that extra punch!”